Google Year in Search

a mirror of humanity, by way of what the world turned to Search for most

THE CAMPAIGN–

Now one of the longest running brand campaigns for Google, Year in Search (formerly Google Zeitgeist), had humble beginnings as a PDF compiled by Search engineers comprised of 'Top-10-Most-Searched' lists across a range of Search verticals.  Since 2003, it has grown into one of the most beloved (and well-performing) campaigns both internally and externally.  As with the early days, search trends have always been at the heart of and informed the overarching narrative + structure for the film.  Yet it has evolved to become an emotive storytelling engine for Google Search to reflect the people, moments + trends that captivated and held the world's interest the year past.  Part retrospective, part collective time capsule, part emotional rollercoaster.  

Each year's film, like rings on a tree, adds to the overall corpus that is Year in Search—ultimately defined by the questions and experiences that people turned to Google most to connect with and understand.  Equally as powerful in the moment it debuts each year in December as it will be in many year's to come: a portrait of where we were, and how far we've come. 

MY ROLE–

Brand Marketing Manager / Creative Activation Lead.  Creative Strategy + Creative Execution + Agency Management + Localization + Permissions

COOL. BUT HOW'D IT DO?–

112M+ YouTube Views     +     x2 Emmy Nominations     +     x2 "Top Scoring Ads of the Yr" via Ace Metrix     +      23+ Industry Awards

2016 Integrated Case Study–

Awards + Honors–